Layers, a communal living brand, has partnered with United Way of Tarrant County, to create a community-oriented social campaign with the goal of raising funds, awareness, and additional support for health care workers and first responders who are on the front lines fighting the Coronavirus.
In the initial phase of the social campaign, which is being coined #wearelayers, Layers will make an immediate $5,000 contribution to United Way of Tarrant County’s Coronavirus Emergency Relief Fund, while also encouraging its own community members, and other concerned citizens from around the globe to take part in a social media campaign to raise a total of at least $10,000. Based on the success and participation from the campaign’s initial efforts, additional community-oriented campaigns and fundraising is planned in the future.
The primary purpose of turning this into a social campaign is to allow concerned community members from around the globe, an opportunity to take part in providing support for health care workers and first responders by getting involved in the campaign on social media, in which case the simple act of commenting and sharing content raises money and shows moral support.
“At our core, the Layers brand is focused around enhancing communities, and so we are honored to partner with organizations like United Way of Tarrant County to support causes such as providing child care to first responders and health care providers, supporting staffing at COVID-19 testing stations, and several other crucial initiatives that this campaign will support,” Daniel Farber, President of the Layers brand noted. Farber added, “The Layers brand was created to represent the many layers that form our communities. Therefore, it’s really compelling to turn this into a community-wide social campaign, allowing everyone in the community, or every “layer” as we call them, to be involved and contributing, by simply letting us know what it means for them to be a “layer” of their community.”
“We are pleased to partner with the Layers brand to bring attention to the continued need in our community,” said Leah King, president and CEO of United Way of Tarrant County. “This crisis has devastated so many of our friends and neighbors over the past several weeks, and the bills are still piling up. The generosity of community partners like Layers brand is the perfect example of why we are better together.”
Learn more at layerslife.com/wearelayers
Layers, a pioneering real estate brand that is backed by an established, multi-generational real estate investment management company, is at the forefront of a movement which seeks to integrate traditional apartments, serviced apartments, communal living, hospitality, and technology together. With its unique hybrid operating approach, Layers is creating a community-oriented operating model aimed at significantly improving properties’ financial performance, increasing operational efficiencies, and enhancing the overall customer experience.
For more info: www.layerslife.com