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CAs and LEs Signal Start of New Campaign Season

Cory Henderson is a recent TCU graduate with a political science degree. Larry McReynolds retired in 1998 as a sales manager after working for Kraft Foods for 32 years. While they might appear to have little in common, the men share a key role that will contribute significantly to the success of the 2011 United Way campaign.

Cory and Larry are among the nine Campaign Associates and Loaned Executives whose arrival at United Way this month signals the start of the campaign season. Called CAs and LEs for short, they will supplement the year-round resource development staff at United Way through mid-November. Their mission: to help Tarrant County workplaces plan and implement the best United Way campaigns possible.

Campaign Associates in addition to Cory and Larry are Bill Greene, Jack Murphy, Jeff Nesrsta and Pat Woodard. This year’s Loaned Executives are Denise Aubert and Bo Brewster from Lockheed Martin and Dave Thomas from QuikTrip. Loaned Executives are employees of other organizations who are loaned to United Way during the campaign.

A newcomer to United Way, Cory (pictured at left in photo with Larry) will assist Executive Vice President and Chief Development Officer Lynn Pharr with the campaigns of organizations such as BNSF Railway, DFW Airport, First Command Financial Services, Inc. and Fort Worth ISD.

“I’m looking forward to sharing with people what it is we’re trying to do, with their help,” he said. “For a long time I have felt the urge and desire to help the community I live in, whether it be through community development or raising money.”

After one week on the job, Cory already had developed an appreciation of Tarrant County’s generosity. “I knew people in this community were philanthropic,” he said, “but never realized the extent of the amount of money that is raised and allocated to the various organizations here, and how it important it is for them in order to be able to achieve their goals.”

This will be Larry McReynolds’ 12th consecutive United Way campaign. (CA Jack Murphy has an equal number of campaigns under his belt, and the other CAs are returning “veterans” as well.) “I started out working with food and beverage companies, but now I’ve worked just about every account,” Larry said. “Working with bankers and manufacturers, accountants and insurance companies has really been enlightening.”

Advances in technology have provided a “huge benefit” over the years, according to Larry, by greatly reducing the time spent on administrative tasks and allowing more face-to-face time with people. “Educating people about what United Way offers and what it does in the community,” he said, “is critically important.”